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Translate your App

What is a good translation?

"When the unit not work, press button and hold on until you hear
(you should lose your hands after you hear each sound)."

Do you understand this sentence? Neither do we!

What the author actually meant was this:

"If the function does not work, press and hold the button until you hear a sound."

Now that’s quite an improvement!

This example shows what is specific to a good translation.

The main goal of a translation is comprehensibility. A translation can only fulfill its purpose if it is comprehensible to the reader. In our example, the reader would be better off reading the untranslated text.

To achieve good comprehensibility, the following characteristics are important:

  • Simple sentence structures
  • Correct grammar and spelling
  • Expressions matching the general text style
    (A game requires a more casual text style than a banking app.)
  • Localizing instead of translating
    (Some sentences cannot be translated word-for-word because they only work in the original language, e.g., language-specific proverbs. Such sentences must be carefully adapted to the target language.)
  • Natural language flow

To put it in a nutshell:

A good translation is not perceived as a translation.

Why is a good translation important?

A good translation enables you to establish your product in new markets and therefore increase your potential sales volume. Furthermore, you will achieve a higher user satisfaction thanks to more efficient software handling.

Our experience has shown us how important the characteristics of a good translation are. Choose us as your trustworthy, qualified partners to ensure you receive an excellent product delivered quickly and reliably.